Noya
A suite of creative apps,
all in one workspace.
Noya had a great idea: a suite of connected design tools in one workspace, but no real branding to elevate it.
They had a logo, a few colours and a typeface, but that was it. A brand is more than just colours and typography; it’s how everything comes together to create a distinct feeling, build recognition and ultimately make the brand memorable.
Creating an identity that resonates
Noya had to be fun, engaging and memorable. Most importantly, it had to feel designed for designers. A clinical or sterile brand simply wouldn't work.
Working with the existing logo, colours and typeface, I built a distinctive visual language that could extend across the website, marketing and product through a set of reusable brand components.
The website had to feel fun and inviting, but informative
Noya was aimed at designers so the website needed to feel distinctive without getting in the way of the product story.
The visual language was carried through from the brand with colourful illustrations, bold shapes and a playful tone. These elements gave the site personality and helped it stand out while keeping the information clear and easy to follow.
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